Full Description

As it becomes more common to communicatewith customers about issues of complex sciencewhose health effects are not well understood, it isimperative for utilities to understand the perceptionstheir different audiences have about drinkingwater and public health. Utilities must alsoacknowledge the role that trust plays in communicationsand make efforts to gain and keep the trustof their customers and the general public.The Associated Press series of articles aboutpharmaceuticals in drinking water that were publishedin media outlets around the country arepresented here as a case study. The authorexplains how risk communication principles areused and offers suggestions for applying theseprinciples in utility communications, specificallywhen addressing pharmaceuticals and otheremerging issues. Includes 2 references, figure.

Product Details

Edition: Vol. 101 - No. 5 Published: 05/01/2009 Number of Pages: 6File Size: 1 file , 500 KB