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AWWA SOURCES66704

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AWWA SOURCES66704 Tipping Points in Water Conservation

Conference Proceeding by American Water Works Association, 02/01/2008

Bouvette, Tracy

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This powerpoint presentation provides information on using "tipping points" to help sell water conservation. Topics presented include: Connectors (social glue/spread the word)who is connected;Mavens (data banks)Professional Societies and Associations;Sales People (persuaders); stickiness; a fine line; importance of feedback; making the pitch; and, tipping points.

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Edition: Vol. - No. Published: 02/01/2008 Number of Pages: 21File Size: 1 file , 550 KB