Full Description

This powerpoint presentation begins by defining Social Marketing asthe use of conventional marketing principles and tactics toinfluence a specific audience to voluntarily accept, reject,modify, or abandon a behavior for the benefit of individuals,groups, or society as a whole (Social Marketing: Improving theQuality of Life, Kotler, Roberto, Lee). The presentation covers the following topics: examining strategies/tactics;finding a place for social marketing;facilitating the application of social marketing; and,references for further study.

Product Details

Edition: Vol. - No. Published: 02/01/2008 Number of Pages: 18File Size: 1 file , 97 KB