Full Description

This slide presentation outlines information on working with the media to turn bad press into good press. Topics discussed include: create news hook by putting event incontext;control the message;respond quickly;provide writtenmaterial; and,learn localdeadlines. A case study is presented of how two Gwinnet County, Georgia, agencies (the Department of Public Utilities and the Fire Department) handled two separate incidents, a November 10, 2003 72-inch pipeline installation, and a December 17, 2003 trench collapse, one with positive media coverage and one with negative coverage.

Product Details

Edition: Vol. - No. Published: 02/01/2005 Number of Pages: 25File Size: 1 file , 1.7 MB