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This paper discusses the importance of strategic planning in creating a strategic perspective for an organization and a vision for the future, which will give you a competitive advantage, and the right tools to take the necessary actions to keep your organization profitable and successful. The purpose of a strategic plan is to create a "road map" for identifying projects and/or initiatives, which can be implemented over a period of time to assess the major components of an organization and to identify principle targets of opportunity for improvement and innovation that will enhance customer value and lead to increased customer satisfaction. The paper explains how a strategic plan is an assessment of the organization, which must be comprehensive in nature, focused in scope, and is a top to bottom examination of the way that the organization does business. All projects, initiatives, strategies, plans, processes, findings, and actions must be examined in light of the customer's requirements. A strategic plan identifies for each project or initiative the purpose, objectives, players, scope, assumptions, constraints, and risks involved in creating and implementing strategic projects and initiatives. Adopting and implementing a strategic plan should identify for an organization the key drivers of customer satisfaction, assess the organization's performance, improve employee knowledge, skills, career advancement, and morale, generate revenue, and implement process improvements.

Product Details

Edition: Vol. - No. Published: 03/19/2003 Number of Pages: 14File Size: 1 file , 780 KB